Lg Rumor...Lg UX260...?

In April I got a phone from US Cellular called the LG UX260 no one had it yet and everyone loved it. Then all of a sudden in late August/early September, people are getting this phone and calling it the "LG Rumor" by Sprint. The adds for it have more colors (i am so jealous I would have gotton the lime green not the plain white!) and the skins are kinda diff. I like mine better haha. I just wanted to know if what I have is considered the Rumor. It looks exactly the same but diff logos cuz diff companys. Are they alled diff things because the cellular companie (us cellular & sprint) wanted to be diff from each other...or what is it? I just want to know if I have the Rumor. Thanks :)